ForeWord Reviews calls Raising Dough “invaluable aid”
The first official review of Raising Dough: the Complete Guide to Financing a Socially Responsible Food Business is in! Here’s what ForeWord Reviews has to say:
This guide is an invaluable aid for those who produce healthy foods and need a practical and socially responsible business model… The fact-filled, exceptionally well-organized book teaches food idealists how to crunch the numbers and market their product—from conceptual steps to the success that is the dream of every small business person.
The author makes clear that several strategies are needed in order to “raise dough.” First, she asks readers to consider their values and how important are considerations such as place, control, scale, pace, and financial success. She asks whether readers want to be tied to a location, constantly at the helm, or whether they want the business to grow larger, faster, or at a reasonable pace. Are they willing to take financial risks to achieve financial goals?